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Beating a Dead Objectivist

Okay, here's my third and final post on the terrible Atlas Shrugged movie.  But this is funny:

Atlas Productions LLC announced today its plan to replace more than 100,000 title sheets appearing on the Atlas Shrugged Part 1 DVD and Blu-ray versions sold through major retail outlets. These retail versions were packaged with an inaccurate synopsis of Atlas Shrugged. Not affected were the “Special Edition” versions sold online at AtlasShruggedMovie.com. 

The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film's retail DVD and Blu-ray however, the movie’s synopsis contradictorily states “AYN RAND’s timeless novel of courage and self-sacrifice comes to life...” 

“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now.” says Scott DeSapio, Atlas Productions’ COO and Communications Director “You can imagine how mortified we all were when we saw the DVD but, it was simply too late - the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.” 

DeSapio continued “Ultimately, the responsibility falls on us, Atlas Productions. We are putting policies in place now to ensure we avoid these types of unforced errors in the future.” 

Harmon Kaslow, CEO of Atlas Productions and Producer of the film stated “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset... and we have every intention of making it right.” 

Here's my request--Instead of replacing the cover insert, can they just replace the DVD with a movie that's about the value of self-sacrifice?   Something a normal, well-socialized adult human being can relate to?