The De-evolution of a funny joke

Once, many years ago, there was a movie that made being a stupid, loud drunk frat member at a third-rate state university very popular. The year was 1978, and the movie was National Lampoon's Animal House, which spawned 43,379 movies revolving around the theme of 'the slobs versus the snobs'. One of the few items available to commemorate this groundbreaking film was a poster of its star, John ('Bluto') Belushi, wearing a sweatshirt that said, amusingly, generically, 'COLLEGE', a sort of half-assed prop version of the standard apparel of any student.

Eventually, someone got around to manufacturing these sweatshirts (and t-shirts) for people to buy without having to go to a t-shirt shop and get it custom-made. But here's where it goes off the rails--someone decided that the joke was too subtle, and started making shirts that omit one L, just saying 'COLEGE', thus ruining the joke. Who buys these shirts? From my observation, it seems to be the sort of people who are contestants on reality TV shows. In other words, morons. Also, this guy from 'Chuck', who is apparently a moron.